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How to Advertise to College Students

  • by: Shannon Harper
  • On: 20, Oct 2020
4 min read

Before deciding how to market to college students, it's essential first to define who college students really are. While many generalize college students to be between 18 and 19 years old, 40% of college students are actually 21 or older. In fact, of this percentage, 50% of students are between 30 and 50 years old. That means that marketing approaches aimed towards college students must be creative and diverse. What's more, they must be simple and trendy.

 

Regardless of age, every college student has one thing in common. They are busy. Many college students are much too busy to think about anything, besides making good grades and balancing their lives. Thankfully, this creates an excellent advertising opportunity. Advertisers can reach out to students who need a place to live, a way to clean their home, and a place to eat. They can reach them when they need their services and products the most.

 

But, if students are too busy with college to think about anything else, how will you reach them? 

 

The answer is simple. With on-campus college advertising, brands can finally reach students where they spend the most time. With outdoor digital marquees, garage billboards, indoor digital billboards, and much more, Captiveyes can help you quickly achieve your advertising goals. Whether you are looking to advertise at FSU, TCC, or FAMU, Captiveyes can help you reach college students throughout Tallahassee, Florida.

 

But, how do you create an ad that prompts students to respond? Students are not responding to the same types of ads that were around in the 90s. Advertisements must be modern, clean, simple, and straightforward now that we are in the year 2020. When creating an ad for students, you should stay away from old, dated stock photos. It is also essential to include pertinent information such as your phone number, website, and promotional information. The best ads are clear and concise, not wordy. While advertisements contain all of the essential information, they should still appear clean and straightforward.

 

When you have the perfect ad presented to an engaged college audience, the results are limitless. 60% of college students claim that they will be loyal to brands that they visit regularly. 

 

College students are the perfect target for advertisers. Contrary to popular belief, many college students are financially stable. Even the college students that are not stable will most likely become stable when they graduate.

 

Consider the following statistics from Admissionsly.com:

 

  • The average college student spends $16,500 on Rent throughout a 4-year degree.
  • College students need to spend $1400-2100 monthly for the different expenses they incur.
  • Eating out costs college students $4,000 per year.
  • The average college student had five credit cards in 2019.
  • Spending on college course materials has seen a significant decline over the past decade.
  • College students spend $5.5 billion on alcohol each year.
  • College students spend $2.4 billion on entertainment.

 

According to College Factual, once students graduate from college with a bachelor's degree, the average salary is $55,352.

As you can see, advertising to college students is crucial and often overlooked. It's essential to reach students where they are, and to establish loyalty prior to graduation.

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